The enormous web3 model Yuga Labs employed an skilled advertising and marketing government as its Head of Model Partnerships.
Gained Kim joined Yuga after co-founding the web3 consulting company and NFT fund Bored Room Ventures. The position not solely requires forging new model collaborations but additionally staying up-to-date with social media and gaming traits and dealing with Yuga Labs senior executives on implementing a enterprise growth technique.
“As head of name partnerships, my aim is easy: To construct impactful partnerships that not solely drive model consciousness and engagement, but additionally contribute to the bigger narrative of constructing tradition on the blockchain,” Kim wrote on the social media platform X. “My journey into Web3 has been all of the feels, and I’m fortunate to proceed constructing in Web3, and there’s no higher place to try this than Yuga Labs. This chance is past only a job; it is concerning the experiences, the holders, the neighborhood, and pushing innovation ahead.”
After becoming a member of Yuga as head of name partnerships, Kim famous that he would keep on Bored Room’s sidelines whereas its co-founders “push ahead and develop together with its trusted companions.”
Kim previously served because the president and strategic advisor of the branding company FiveStone, head of selling in North America for the Alibaba-owned newspaper South China Morning Publish, head of partnerships and income for the information aggregator Digg and model advertising and marketing strategist for the sports activities channel ESPN, in line with his LinkedIn.
In March 2023, Yuga Labs penned a partnership with the Italian luxurious style model Gucci to mix digital and bodily boundaries within the metaverse. Yuga Labs owns well-liked web3 mental properties equivalent to Bored Ape Yacht Membership, Mutant Ape Yacht Membership, CryptoPunks, Meebits, 10KTF, Twelvefold and Moonbirds.
Yuga Labs didn’t instantly reply to The Block’s request for touch upon Gained Kim’s rent.
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