In a significant pivot, AdEx introduced the launch of a Web3 promoting platform, repositioning itself as a software primarily for blockchain and crypto advertisers trying to have interaction with the broader Web2 viewers. The novel product options a number of technological developments, together with the combination of synthetic intelligence (AI) and zero-knowledge (ZK) tooling.
AdEx launches Web3 promoting platform, leverages AI and ZK tech
Initially launched in 2017 as a decentralized cryptocurrency change, AdEx platform has rebranded itself as a Web3 promoting platform fueled by the most recent developments within the hottest segments in digital tech. Specifically, AdEx employs AI devices and ZK privateness instruments.
📢 ATTENTION, ATTENTION 📢
❗️The AdEx advert platform goes reside this Thursday, June twenty seventh, 2024❗️
ARE YOU AS EXCITED AS US?🍾 pic.twitter.com/ZZlLahv6P8
— AdEx (@AdEx_Ads) June 24, 2024
Because of AI and ZK tech integration, the platform managed to attain notable accomplishments when it comes to efficiency, UX/UI and companies.
Specifically, consumer charges dropped to 7%, with a discount to 4% for customers of ADX, the platform’s core native cryptocurrency. By way of buyer success, the platform’s redesign prioritizes advertiser wants, integrating with Provide-Aspect Platforms (SSPs) to increase obtainable advert stock.
Advertisers can now use an exended vary of fee strategies, together with main USD-pegged stablecoins like U.S. Greenback Tether (USDT), Dai (DAI) and USD Coin (USDC), in addition to the platform’s native crypto, ADX.
Additionally, new options are designed to optimize normal advert efficiency and enhance consumer privateness whereas posting and updating app campaigns.
Welcome deposit incentive kicks off with 30% bonuses
In addition to novel alternatives for advertisers, AdEx activated Polygon (MATIC) blockchain help to supply quicker transactions and decrease charges.
AdEx celebrates the launch of latest promoting platform through a welcome deposit marketing campaign. Advertisers depositing greater than $10,000 will obtain a 30% bonus on their deposit, enhancing their promoting spend.
Since its founding in 2017, AdEx has developed from a crowdfunding initiative that raised over $10 million right into a platform centered on the digital promoting sector.
The platform has grown to incorporate numerous options useful to advertisers, together with the introduction of the Ambire Pockets and subsequent rebranding phases. The present replace marks a continued give attention to integrating superior applied sciences to enhance promoting efficacy and privateness.