Web3 leisure agency Imaginary Ones, in collaboration with trend model HUGO, has unveiled a brand new customizable denim jacket built-in with web3 options.
Per a press launch shared with crypto.information, the special-edition merchandise, a part of HUGO’s denim-focused new line, HUGO BLUE, aligns with the model’s technique to have interaction with Gen-Z audiences via gaming and Metaverse platforms.
Particulars of the jacket have been initially shared with the Imaginary Ones neighborhood on Discord and X on March 12.
From March 14, neighborhood members have been capable of ebook the bodily jacket utilizing Tether’s USDT. All of the jackets have been reserved inside an hour of launch.
The jacket features a DIY customization package with 5 unique patches from HUGO and Imaginary Ones. An NFC tag beneath the HUGO flower patch offers entry to a WebAR-powered expertise, permitting followers to customise their digital wearables and share them on social platforms while not having a devoted app.
Customers can redeem the digital wearable for a novel Roblox pores and skin. This will solely be claimed through a secret bubble room inside the recreation, the place customers may also be awarded an identical helmet.
After customizing their web3 jacket and redeeming their Roblox pores and skin, holders will obtain $350 in Imaginary Ones’ native token, BUBBLE Coin.
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Moreover, NFT holders within the Imaginary Ones neighborhood may also obtain a bonus of 10-30% extra BUBBLE Coin for every NFT they personal.
“These components permit us to shock and have interaction our customers in new and inventive methods and open up contemporary avenues for interplay and personalization. We’re all the time in search of progressive manufacturers desperate to problem the established order alongside us. By collaborating with these like-minded companions, we will craft distinctive, memorable experiences that stand out on this house,” Imaginary Ones CEO Clement Chia advised crypto.information.
In the meantime, Imaginary Ones has continued to determine its presence within the web3 gaming neighborhood, having launched two web3 video games, Bubble Rider and Bubble Rangers, in 2023 with in-game NFTs. The latter, specifically, has been very effectively obtained by the gaming neighborhood, having secured over 2 million in downloads.
The newest growth additionally comes on the heels of Imaginary Ones’s collaboration with Web3 enterprise capital agency Animoca Manufacturers. The NFT undertaking plans to leverage Animoca’s experience and sources to strengthen its tokenomics. The enterprise capital agency may also help Imaginary Ones with its go-to-market technique.
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