TL;DR
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The Telegram-based recreation ‘Hamster Kombat’ has pulled in over 100M customers since March, serving to to show a foundational progress blueprint in web3.
Full Story
Most individuals don’t lend huge chunks of their cash out each day — they usually usually don’t use it to safe decentralized blockchains.
Which is why we’ve by no means seen lending and staking as options that will at some point result in crypto mass adoption.
When making an attempt to guess at which functions will get us there, we have a tendency to put our bets on:
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Gaming
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Funds
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And/or social media
With gaming being the obvious in our minds, as a result of it’s the best class to interrupt in to (funds and social media every have closely established community results that individuals are reluctant to go away).
Okay — now, don’t chortle — however this new Telegram-based recreation ‘Hamster Kombat’ helps show that time (we mentioned don’t chortle).
The sport has already pulled in over 100M customers (that’s 2x the entire quantity of US crypto holders) — and it solely launched in March.
And yeah, it’s piggy-backing off Telegram’s 900M sturdy consumer base — and yeah, it solely actually began choosing up customers when the sport makers introduced they had been going to run an airdrop…
However that’s factor!
As a result of it helps affirm a a lot used blueprint, for others to comply with:
Discover a crypto aligned community with a ton of customers → create a product for that community → announce an airdrop to draw new customers quick.
If the product is strong, a big proportion of these new customers will stick round and proceed to make use of the product.
The foundations of this method aren’t unique to web3 both!
Take a look at Farmville:
They discovered a community with a ton of customers (Fb) → created a product for that community (Farmville) → marketed that product (by way of Fb Adverts).
Will ‘Hamster Kombat’ survive in the long term?
No concept. However the progress blueprint it makes use of most likely will.