Helika, an AI-powered analytics agency centered on the online game business, introduced Thursday the launch of Helika Speed up—an accelerator program aimed toward supporting studios worldwide in growing blockchain video games and sustaining development in customers and income.
The initiative is backed by enterprise capital companies together with Pantera, Spartan Capital, Sfermion, and others, who’ve pledged to collectively make investments as much as $50 million in chosen studios.
Helika—which has labored with such publishers as gaming big Ubisoft and Bored Ape Yacht Membership maker Yuga Labs—will present steering in tokenomics, chain choice, information analytics, and advertising and marketing. It is going to additionally give studios entry to its AI sport administration platform offering insights into person habits, NFT efficiency, and social media analytics.
“The aim of the initiative is to deal with the widespread challenges confronted by sport builders, reminiscent of entry to capital and strategic business contacts, which might impede their skill to convey new and thrilling video games to market shortly,” Helika co-founder and CEO Anton Umnov informed Decrypt’s GG. “Founders rely upon so many issues to go proper to be able to construct video games that individuals love.”
Umnov added that the accelerator program’s launch “is just not timed to coincide with market tendencies like a bull run,” however fairly “displays a long-term dedication to the gaming business” as the corporate grows. It additionally follows a current $8 million Collection A funding spherical for Helika.
Helika Speed up will concentrate on “earlier-stage studios” which have already raised some funding, he mentioned, and are deep into constructing purposeful video games and need assistance with in-game economics. The corporate’s AI-driven analytics instruments use information on participant habits and needs to assist inform advertising and marketing campaigns and sport design alike.
Whereas the announcement prominently notes the concentrate on crypto video games, Umnov mentioned that Helika Speed up may also work with studios growing conventional video video games, as effectively.
Editor’s notice: This text was written with the help of AI. Edited and fact-checked by Andrew Hayward.