BlackRock Proposed a Campaign to Project Spot Bitcoin ETF Ads on the Sides of Buildings Inside a Building January 31st SEC filing.
The filing briefly describes BlackRock’s plans, noting:
“The IBIT signal is an animation designed to be projected onto the facades of former financial institutions in New York City, Miami and Los Angeles. This storyboard uses our Miami facade as a template.”
The projection includes “IBIT” for much of the term, referring to the ticker for BlackRock’s iShares Bitcoin ETF (IBIT).
Each image further shows a timeline of events leading up to the launch of BlackRock’s spot Bitcoin ETF in January. Certain images detail the launch of the first US stock market in 1790, the first US ETF in 1993, the launch of Bitcoin in 2009 and the first Bitcoin futures contract in 2017. Other scenes read “a new era of access” and “spot Bitcoin ETFs are here.”
As noted, BlackRock plans to project the ad onto former bank buildings. It’s unclear whether it plans to do this exclusively on its property, or if it plans to lease real estate from other companies. The building from the presentation appears to be a shared building at 360 Rosemary Ave in West Palm Beach, Florida. That office will remain open, contrary to the company’s broader advertising plans.
Find out how Bitcoin ETF advertising is on the rise
BlackRock previously published a more traditional ad for IBIT on January 14. That ad was recognized for its simple and informative approach, unlike competing ads from Hashdex, VanEck, Bitwise and others.
The news also includes changes to Google’s advertising policy on January 29, which will allow cryptocurrency funds to advertise with the search engine. BlackRock’s ETF is currently among the funds shown in sponsored links.
Private investor Fred Krueger, meanwhile, has noticed that some websites are starting to appear online advertisements for BlackRock’s IBIT fund.
The post BlackRock Wants to Project Bitcoin ETF Ads to Former Banks first appeared on CryptoSlate.