TL;DR
Full Story
Google is giving the hat tip of approval to Web3, by including ENS to their search engine.
Right here’s what meaning:
ENS stands for the ‘Ethereum Title Service,’ a protocol that means that you can create a customized pockets tackle on Ethereum.
Aka: purchase a customized area identify on Ethereum (e.g. web3dailyisverycool.eth).
As of Could 2023, Google has been including ENS to its search engine on the downlow (assume: no press, PR or media in regards to the integration).
Which doesn’t appear to be an enormous deal, however it’s.
Now, once you search an Ethereum area identify tackle on Google, the pockets’s steadiness might be proven proper there within the search outcome.
…okay, nothing groundbreaking at first look.
However the huge factor right here is, Google is making the steadiness info connected to an Ethereum area searchable.
…Google — which nonetheless ‘the gateway to the web’ for most individuals — is basically incentivizing of us to get artistic and fix extra dynamic types of information to their Ethereum addresses.
Once more, huge whoop, who cares?
However keep in mind what early net domains was used for? You’d purchase your self a .com tackle, simply to record your identify and electronic mail tackle in plain textual content.
On the floor — whole snooze fest! However quick ahead to right now and have a look at what sort of info/experiences will be connected to a website!
You’ll be able to watch motion pictures and TV exhibits…purchase garments, groceries, properties, airplane tickets…hearken to books, podcasts, and many others.
An entire lot will be constructed round a website — and now, builders and customers alike are being incentivized to start out constructing on Web3 domains.
Very cool!